Projects | Notion

2026 Projects

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For my creative realisation module at university, I crafted a conceptual narrative led luxury brand called ‘Born With Tear Ducts’, which involved a planned runway event, digital campaign editorials, & a spring capsule collection.
The fashion label would act as a response to the heavy trend reliance many brands lean on. Therefore, I put emphasis on being narrative led, creating stories taking place in the universe of the brand. This enabled the collections to become archived, from the annually changing storyline that embeds memorable storytelling into the designs.
My purpose was being creative director & keeping cohesion between the collection, runway, editorials, story, & sound.
The Outcome: I was mostly happy with the ending result of my creative direction, though I learned many lessons which allowed me to strengthen my creative abilities & highlight areas for improvement

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For my events planning module at university, my team created an opportunity for artistic independent businesses in Birmingham to set up and have a close interaction with students.
The event was designed to give independent local businesses a chance to have deeper connections with Gen Z & on the other side, enable students to discover niche brands around them to support.
My purpose was helping build an engaging marketing campaign through social media, supporting my team on the day with setting up & problem solving, risk averting potential challenges, & selling tickets to students in the university.